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Audience Intelligence for Live Entertainment

Empty seats
don't clap.

Sell more tickets, build loyalty, and grow every night. TourScout shows you who's in your audience, what they loved, and how to bring them back.

TourScout analytics dashboard

Three Ways TourScout Grows Your
Next Show

Turn Your Audiences Into Repeat Ticket Buyers

Use post-show feedback and opt-in emails to bring the right fans back for the next event.

Capture and Own Your Fan Data

Identify attendees your ticketing system misses - including fans who came through partners, artists, comps, or group sales.

Make Fans Your Biggest Promoters

Turn authentic reviews, testimonials, and audience quotes into social proof for future campaigns.

How TourScout Works

01
Fans Engage via QR Codes, Emails, and On-Site Prompts

Fans Engage via QR Codes, Emails, and On-Site Prompts

TourScout's on-site touchpoints invite audiences to interact right after the show, while the experience is fresh.

02
Data is Captured and Unified

Data is Captured and Unified

Attendees share reviews, testimonials, media, opt-in emails, and other audience signals tied to the show.

03
TourScout Turns Activity Into Audience Insights

TourScout Turns Activity Into Audience Insights

Every review adds to your dataset - helping you retarget smarter, improve programming, elevate the fan experience, and drive repeat attendance.

04
Use Those Insights to Grow the Next Show

Use Those Insights to Grow the Next Show

Use verified ratings, quotes, and testimonials to promote future shows, strengthen marketing, and build buyer confidence.

Turn one-night attendees into lifelong fans.

Ready to fill more seats?

Request a Demo

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With Support From

Blackstone LaunchpadYPOLloyd Greif Center for Entrepreneurial Studies
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